Marketing

1.	Teed Up Issue: March/April 2012 Author(s): Patrick Elder Cleveland’s Fresh Brewed Tees lands deal with NFLPA.

2.	Tweet This, Not That. Issue: March/April 2012 Author(s): Patrick Elder Twitter is its own language. So we asked Steve Shenberger, director of business development at Christy Creative in Akron, to give this so-so real-world tweet a makeover. (Yes, we’ve changed the name to #protecttheguilty.)

3.	Fruit Roll-up Issue: January/February 2012 Author(s): Emma Sleva

4.	Social Media Survival Guide: Open to Criticism Issue: November/December 2011 Author(s): Jennifer Keirn All the social media comments won't be positive, but before simply hitting the delete button, consider these four helpful ways to deal with negative feedback.

Social Media Survival Guide: Mike McKenna Plumbing
Issue: November/December 2011
Author(s): Jennifer Keirn
Using the simple Twitter handle @itstheplumber, Tim McKenna has built a following by providing advice and building relationships that have translated into new customers for his plumbing business.

6.	Social Media Survival Guide: Ones To Watch Issue: November/December 2011 Author(s): Jennifer Keirn Pyramid Air, Davey Tree and Positively Cleveland have YouTube feeds to channel.

7.	Social Media Survival Guide: Mongoose Metrics Issue: November/December 2011 Author(s): Jennifer Keirn Mongoose Metrics' focus on social media brings a bucket of new measurement strategies to its service offerings.

8.	Social Media Surival Guide: Tool Boxes Issue: November/December 2011 Author(s): Jennifer Keirn Toggling between social media sites? Searching for mentions of your company? Thankfully, there are tech tools to make managing social media platform easier. Here are our experts’ top picks.

9.	Social Media Survival Guide: Rules of Engagement Issue: November/December 2011 Author(s): Jennifer Keirn Start with a goal for you social media campaign: better engagement with your audience. Here are four tips.

10.	Social Media Survival Guide: Best Face Forward Issue: November/December 2011 Author(s): Jennifer Keirn Four Facebook pages we ‘like.’

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