Issue: July 2009
Green 2.0
You can admit it. It’s fine. We felt the same way.
Just don’t say it near your Chief Sustainability Officer: A lot of this green technology is really not all that exciting.
Sure, it’s good to stop messing up Earth any more than we already have. And ultimately, it’s the responsible thing to do.
But considering how going green is now more hip than hippie, generating buzz that draws some folks to scoop up anything labeled eco-friendly, it’s hard to get excited about another new manufacturing process.
We felt that way, too. Except now it’s different. We’re past the process, beyond innovation. All this green stuff has turned into cool toys and tools that can save your company money. And if people keep buying into this stuff, it may just transform manufacturing in Northeast Ohio.Mark Schuetz moved his business from mirrors to specialized solar reflectors. No room for a turbine? No problem. Mark Cironi makes wind energy easier. Ed Weston’s endorsement can give a business a future in wind.more inside ... Aaron LeMieux’s backpack holds the coolest invention for hikers since spray-on waterproofing.
Power From the People
For 1,500 miles, the backpack bounced up and down. Up and down.
It was 1996, and Aaron LeMieux had just finished a particularly tough but successful semester at the University of Toledo. He wanted to reward himself with this ultra-hike along the Appalachian Trail.
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Not Just HotNo room for a turbine? No problem. Mark Cironi makes wind energy easier.
Heres Comes the SunMark Schuetz moves his business from mirrors to specialized solar reflectors.
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