CoTweet | Social media dashboards such as TweetDeck and HootSuite are perfect for the individual user, but CoTweet is geared toward the business user. “It allows multiple people to manage multiple accounts and keep track of what’s happening in online conversations,” says Benjamin Bykowski of Falls Digital. cotweet.com

Facebook Insights | “It’s Facebook’s way of showing you what’s going on with your fan page,” says author and web consultant Jim Kukral. Check the Facebook Help Center for tips on getting started.
facebook.com/insights

Monittor | A way of searching Twitter for any keyword, plus narrow by geographic region to find users. “If you are a local business owner, you need to be able to find people in your neighborhood,” says Kukral.

Klout.com | “It measures how many people are influenced with your message and how you go about influencing them,” says Positively Cleveland’s Lexi Robinson-Hotchkiss. Klout gives you a score on your social media effectiveness; in case you’re wondering, Positively Cleveland’s score is 57 out of 100. klout.com

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