Pyramyd Air
youtube.com/pyramydair; 4,500+ subscribers, 3.1 million total views

With a YouTube presence since 2007, this distributor of air guns and rifles gets thousands of website visitors each month from its online shows Airgun Academy and Airgun Reporter, filled with product instruction, safety tips and demonstrations. Additionally, 40 percent of those are new visitors — and potential new customers. “We use YouTube to educate new and seasoned shooters,” says Nicole Mendelsohn, Pyramid Air vice president. “We answer [questions] to make sure they get all the facts.”



Davey Tree Expert Co.
youtube.com/DaveyTree
ExpertCo; 230+ subscribers, 200,000+ total views

A Davey Tree field manager in Detroit playing with a Flip Video cam to film landscaping how-tos started it all, prompting marketers at the Kent headquarters to launch the company’s YouTube channel in 2008. Today, that channel hosts Davey’s Talking Trees series, packed with useful landscaping and tree-care facts for home and property owners. “It’s about sharing expertise,” says Sandra Reid, Davey’s director of corporate communications.



Positively Cleveland
youtube.com/positivelycleveland;
450+ subscribers, 473,000+
total views

When a convention is considering Cleveland, “we use video to engage them beforehand,” says Positively Cleveland’s Lexi Robinson-Hotchkiss. In the videos, Positively Cleveland’s Freddie Coffey leads tours of local hotels, tourist destinations, restaurants, wineries and beaches. For locals, extended coverage of events such as the Medical Mart groundbreaking “give more detail than you’d get from a newscast,” says Robinson-Hotchkiss.

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