Tweet This, Not That.

By Jennifer Keirn

Twitter is its own language. So we asked Carrie Scully, Landau social media manager, to give these so-so real-world tweets a makeover. (Yes, we’ve changed the names to #protecttheguilty.)

Before XXXXXXX SEMA Show 2011 Countdown is down to 8 days! Don’t forget to get your cameras ready. COMPANY_ABC will be giving out a … fb.me/XXX	<< THE CRITIQUE “This tweet is action-packed,” says Scully. With a few well-placed handles and hashtags, she’s linked this company to the upcoming trade show’s official handle and related discussions, plus trending topics such as fuel and automotive. “You’re increasing your reach to a specific, interested and invested audience,” she says, “someone who’s already interested in this show.”
After Tweet This T-minus 8 days to @SEMASHOW. We’ll be at booth #101 w/our new #fuel efficient oil & your chance 2 win ow.ly/link11 #SEMA #automotive

Before XXXXXXXX Yoga Hour is at 5pm w/Tom!	<< THE CRITIQUE “By tagging the person who works with you” — that’s @Tom123 — “you’re positioning him as an expert,” says Scully. By tying your post to a person who has a following of their own on Twitter, “you’re increasing the reach of your network.” It also pays to know the hot hashtags; #HappyInCLE is a popular one for local lifestyle tweets right now, she says.
After Tweet This Come relax at #Yoga Hour at 5p w/@Tom123. Sign up here: bit.ly/link12 #CLE #HappyInCLE

Before XXXXXXX Special Cleveland beer week price for our dinner tomorrow! 8 pairings with 8 beers: only $20! What a steal … fb.me/xxx	<< THE CRITIQUE That “fb.me” URL is a shortened link to a Facebook update, where this company hoped we’d click for more information. “It’s a rookie mistake,” says Scully. “Facebook’s links are too long for Twitter.” Instead, she replaced that call to action with a phone number. Shortened ow.ly or bit.ly links (which tools like HootSuite will let you create) keep your tweet within 140 characters, she says, while also providing data on who’s clicking where.
After Tweet This @ClevelandBeerWk dinner special tomorrow: 8 #beers w/8 food pairings for only $20! Make your reservation now: 216.222.2222 #CLE

Before XXXXXXX Eco-friendly pet retailer moves company headquarters to Augusta: This one is the online retail business XXXXXXXX … bit/ly/xxx.	<< THE CRITIQUE This new tweet is packed with hashtags that tie this company to broad topics (eco-friendly, pets, green, sustainability) as well as geographic boundaries (Augusta and Georgia). “I try to combine very niche [hashtags] with very broad ones,” says Scully. But do your research, she says; the wrong hashtag or even a misspelling could find you linked to pests instead of pets.
After Tweet This #Eco-friendly #pet retailer, @COMPANY_ABC moves headquarters to #Augusta bit.ly/link22 #green #sustainability #georgia

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