From an Extra Bedroom to 20 Stores and Counting: How Kendra Scott Created a Multimillion-Dollar Jewelry Empire

Author Clifford Rowe

Posted Mar 11, 2023

Reads 12.2K

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From an extra bedroom to 20 stores and counting, Kendra Scott's rise to success in the jewelry industry is as inspiring as it is impressive. In the early days of her nascent business, Scott sold orders out of her extra bedroom while simultaneously raising two boys and figuring out how to pay rent. With multiple personal loans funneling into her tea box Kendra Scott Design, she persevered through sleepless nights and nagging worries.

Despite these humbling beginnings, Scott's unique fashion sense quickly caught on, and orders for her original samples began pouring in. As the employee count grew from just herself to over 350 by late 2015, stores began opening up across the country. Today, with 38 retail locations in operation, Scott predicts that there will be even more to come.

With her store writing a new chapter in the history of jewelry collection, it's easy to forget that not too long ago Kendra Scott was just a single mother using a Baby Bjorn to juggle the demands of running a small business out of her home. But thanks to her unwavering determination and vision, Scott has built a multimillion-dollar empire that shows no signs of slowing down anytime soon.

Discovering the Charm of a Unique Fashion Sense

In 2008, Scott finally found success with her uniquely shaped stone Danielle earring, which became an instant hit in the fashion world. The large distinctive slab earring retailing for under $100 was the tipping point for Scott's brand trademarks, making her jewelry instantly identifiable. The Danielle earring started showing up on red carpets worn by celebrity fans such as Mindy Kaling, Brooklyn Decker, and Sofia Vergara.

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In 2010 Kendra Scott Design opened its first retail store in Austin, Texas. Growth accelerated rapidly, and revenue exploded as locations grew to include related beanies and tees. Shaun Neff built his company bigger by aggressively seeking out new opportunities; this was Kendra's natural instinct. She approached big names such as Bill Fields and Cynthia Harris at Gap North America to help with selecting retail locations. Kendra worked hard to identify blind spots and make smart hires to sustain hockey-stick growth. She even hired Lon Weingart for his extensive retail experience; he stopped paying rent on his store and brought Weingart onboard just before the company opened its first retail location on Rodeo Drive in Beverly Hills.

Despite a glitzy celebrity-filled opening party that sustained interest in the store for months afterward, it closed shortly after due to slow wholesale purchases based on brand recognition alone. However, Kendra Scott is slowly expanding outward with stores launching in major markets like Washington DC, Chicago, Los Angeles and Canada Goose has grown from a small outerwear company to an international luxury brand with a New York City location.

Maximize Your Bathroom Space: Tips for a More Spacious Feel

Do you have an extra bedroom that is rarely used? Instead of letting it sit there as a useless spare bedroom, consider turning it into the bathroom of your dreams. If you have a cramped bathroom, converting that extra space can help make it feel bigger and create a spa-worthy retreat in your own home.

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Expanding your bathroom walls might not be an option, but adding indulgent touches like a freestanding tub, elegant lighting fixtures or upgraded flooring can give your small bathroom big improvements. There are related 15 ways to increase the feeling of spaciousness in your bathroom, such as using light colors on the walls and floor or adding large mirrors to reflect more light and expand the room visually.

By maximizing the space in that extra bedroom and transforming it into an expanded bathroom with luxurious amenities, you can turn what was once wasted space into a stylish and relaxing oasis. So why not take advantage of what might be an underused area in your home, and create a comfortable spa-like atmosphere where you can unwind after a long day?

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Establish Your Own Creative Space

Even the smallest extra bedroom can be artistically transformed into your own creative space. Start by clearing out any unnecessary clutter and creating a blank canvas for your imagination to run wild. Consider adding a drafting table or desk with ample storage and organization options to keep all of your supplies in one convenient location.

Painted Planet Cutouts

Brighten up the room by adding some colorful accent pieces, like hanging shelves or wall art, and make sure to include comfortable seating options for when you need to take a break from your work. A comfortable couch or sofa bed can also come in handy for overnight guests who may want to stay in your creative oasis. With just a few simple changes, you can transform any spare room into a space that inspires creativity and productivity.

Create a Comfortable Home Office Atmosphere

Creating a comfortable home office atmosphere is essential, especially if you're working from home. An extra bedroom can be transformed into a productive workspace with a few simple adjustments. A midcentury modern-inspired home office features bright pops of color, cleverly reimagined closet space for roomy bookshelves, and a filing cabinet providing plenty of storage.

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A spacious desk offers ample workspace to spread out your papers and projects. The key to creating a comfortable work side is to have good lighting, ergonomic furniture, and colorful decor that lifts your mood. By following these tips, you can create an inviting and productive workspace in the comfort of your own home.

Unleash the Potential of Your Property with Airbnb

Do you have an extra bedroom or guest room in your house that's just collecting dust? Why not turn it into some extra bucks by listing it on Airbnb? With the right preparation and a few key items, you can transform your space into an inviting and profitable Airbnb outfit.

First things first, make sure your guest room is clean, cozy, and well-stocked. Have fresh towels, toiletries, and toilet paper prominently displayed for your guests to use. Consider adding a few decorative touches like artwork or plants to make the space feel more homey. By putting in a little effort upfront, you'll create a welcoming environment that will leave your guests wanting to come back again and again.

Pairing Possibilities: Unlock the Power of Mix and Match

Have you been thinking about turning that extra bedroom into a home office? Well, why not consider a fun-filled family theater instead? Combining functionality with imagination, spare bedrooms can serve multiple purposes when paired with the right elements. For instance, by adding comfortable seating or creating add movie-style seating, your single space can quickly become an entertainment hub for all.

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But wait, there's more! Don't forget about transforming your space into a yoga studio or reading set. With the right mix of furniture and decor, an extra bedroom can easily become a place where you escape to relax and unwind from the stresses of daily life. Whether you want to meditate, do some yoga stretches, or curl up with a good book, having a designated space will help you focus on self-care and tranquility. So why limit yourself to just one purpose when you can have it all? Unlock your creativity today and start exploring the pairing possibilities for your spare bedroom!

Frequently Asked Questions

What is a flex room?

A flex room is a versatile space in a home that can be used for different purposes depending on the homeowner's needs, such as a guest bedroom, home office, or game room.

What is a bonus room playroom?

A bonus room playroom is a flexible living space that can be used as a playroom, game room, or entertainment center. It's typically located on the upper level of a house and provides extra square footage for families to enjoy.

What are the best spare room ideas?

Some of the best spare room ideas include creating a home office, transforming it into a guest bedroom, setting up a workout space, or creating a cozy reading nook. The possibilities are endless and depend on your personal needs and preferences.

What should I look for in a flex room?

When looking for a flex room, consider its size, location, and flexibility in terms of usage. It should be spacious enough to accommodate your needs and located in an area that suits your lifestyle. Furthermore, it should have the ability to be transformed into different uses without much hassle.

What is a spare bedroom?

A spare bedroom is an extra room in a house that is not designated for a specific purpose or occupant, and can be used for guests, storage, or any other desired function.

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Clifford Rowe

Writer at Inside Business

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Clifford Rowe is an experienced business consultant and writer with over 25 years of experience in various industries. He has a keen interest in marketing, branding, and entrepreneurship, and has helped numerous businesses grow and scale their operations. Clifford's articles have been featured in several publications, including Forbes, Entrepreneur, and Inc.

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