How to Develop a Company Vision and Values That Employees Buy Into

Author Elnora Fratini

Posted Mar 5, 2023

Reads 7.9K

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Developing a company vision and values that employees buy into is crucial for any organization's success. A company vision statement is a declaration of the organization's purpose, direction, and aspirations. It serves as a guide for decision-making, goal-setting, and strategy development. Company values are the beliefs, principles, and standards that guide an organization's behavior, culture, and relationships with stakeholders.

The process of developing a company vision and values requires leadership, communication, and collaboration. It involves engaging employees in meaningful conversations about what matters most to them, what they care about deeply, and what motivates them to do their best work. By involving employees in this process, leaders can create a shared sense of purpose and commitment to the organization's mission.

Brainstorm what you want and what you don't

Brainstorming is a crucial step in crafting a company vision. The first thing you should do is to think about what you want and what you don't. Start by listing down your goals, describing in specific details what your company wants to achieve. Then, identify what you don't want, such as certain workplace cultures or clients/people that don't align with your core values.

Once you have brainstormed and identified what you want and don't want, it's time to translate these into a mission statement and vision statements. A top tip is to make sure that your mission values are aligned with your core values, so that everyone in the company knows what they stand for. Your vision statements should be vivid and aspirational - imagine yourself sitting in a nice coffee shop or afternoon sitting at a nice hotel in Beverly Hills, watching people coming in with their nice cars pulling up outside while listening to the piano player beautiful paintings on the wall. Write all of these bullet points down!

Having a clear company vision is important for any fast-growing company. It helps attract key leadership hires, retain talented employees by recognizing their contributions publicly and financially award them through biweekly company-wide meetings on a Slack channel or in person gatherings (when possible). A positive impact can also be made on workplace culture when employees feel like they are part of something bigger than themselves. So take the time to brainstorm your own vivid vision today!

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Mission Statement vs. Vision Statement

When it comes to a company's vision, there are two important statements that come into play: the mission statement and the vision statement. The main differences between the two lie in what they describe. A mission statement clarifies the current purpose of a company and what it offers, while a vision statement paints an overarching picture of the company's future.

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To dive deeper into these definitions, a mission statement is a literal quote stating what the company serves and its key offerings. It typically uses present tense to describe the current state of affairs for the business. On the other hand, a vision statement uses future tense to describe where the company wants to be in five, ten or twenty years from now. It encapsulates the companys future goals, aspirations and overall direction.

In conclusion, both mission statements and vision statements are essential components for any successful business. Mission statements describe where a company is, while vision statements paint a clear picture of where they want to go. Understanding these key differences will help companies create powerful statements that clearly communicate their values and goals to their employees and customers alike.

Qualities of an Exceptional Company Vision Statement

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What makes a good company vision statement? According to SHRM, a good vision statement should be clear, inspiring, and future-oriented. It should be something that challenges employees to strive towards a bigger goal and gives them a sense of purpose beyond just their day-to-day tasks. A great vision statement should also set the company apart from competitors and communicate its unique values and goals.

1. Characteristic 1: It’s Broad Yet Challenging

A good vision statement is one that is broad yet challenging. This means that it should be aspirational and inspiring, but also realistic and achievable. A company's vision should provide a clear path for long-term growth, but also allow for flexibility and adaptation as needed. It should challenge the organization to continuously improve and strive towards an aspirational outcome.

A broad yet challenging vision statement encourages employees to think big and work towards a common goal. It provides direction and purpose, while also allowing for innovation and creativity. A well-crafted vision statement should be both inspiring and realistic, motivating the team to work hard towards achieving a shared objective. By setting a challenging yet attainable goal, companies can achieve long-term growth while maintaining their focus on continuous improvement.

2. Characteristic 2: It Considers Values and Mission

A good company vision statement considers both the values and mission of a business. This concise statement acts as the guiding principle for the company's strategy, influencing decisions made at all levels of the organization. A well-crafted vision statement should reflect the company's values, inspire employees, and direct their behavior towards achieving the overall mission.

The values and mission statement of a company provide a sense of purpose and direction for employees, which in turn drives their motivation and productivity. It is essential that these statements are clearly communicated to all staff members so that they understand what is expected of them. A good vision statement reflects both the company's values and its mission, providing a roadmap for how they can be achieved through specific actions. By keeping these principles in mind when crafting a vision statement, businesses can ensure that it is meaningful and effective in directing employee behavior towards achieving organizational goals.

3. Characteristic 3: It’s Simple

Albert Einstein once said, "If you can't explain it simply, you don't understand it well enough." This quote perfectly sums up the importance of simplicity when it comes to a company's vision statement. A vision statement should be clear and concise, outlining the company's long-term goals in a way that everyone can understand.

A simple vision statement is not only easier for employees to remember and follow, but it also helps customers understand what the company stands for and what they can expect from their products or services. It's important to note that simplicity doesn't mean lack of ambition. In fact, some of the most successful companies in the world have incredibly simple vision statements that are easy to grasp but still inspire action and innovation. If your company can boil down its purpose and aspirations into a few short and sweet sentences, you're on the right track towards creating a powerful vision statement.

Understanding the Purpose of a Mission Statement

A mission statement is an action-oriented statement declaring what an organization serves and how it plans to achieve its goals. It is a general description of the company's purpose and provides direction for decision-making. The mission statement helps employees understand their roles in achieving the company's goals and ensures that everyone is working towards the same objectives.

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As a company grows, it becomes essential to have a clear mission statement to guide decision-making and provide direction for future growth. Mission statements are often created after evaluating previous goals and determining what worked well and what did not. It enables companies to stay true to their values, communicate effectively with customers, and make strategic decisions that align with their long-term vision. In summary, having a clear mission statement is crucial for any organization looking to achieve sustainable success.

1. What makes a good mission statement?

A good mission statement is essential for any brand to establish its purpose and create a genuine connection with its audience. It should combine both physical and emotional elements that resonate with customers and employees alike. The logical elements of the statement should be clear, concise, and actionable, while the emotional aspects should inspire loyalty and enthusiasm.

An exceptional customer and employee experience are at the heart of what makes a good mission statement. Brands that prioritize these two areas of their business will stand out in a crowded marketplace, differentiating themselves from competitors. When a mission statement reflects this commitment to excellence, customers are more likely to stay loyal to the brand over time. Ultimately, an effective mission statement sets the tone for all aspects of a company's operations, ensuring that every decision made is guided by the brand's purpose.

2. What are the 3 parts of a mission statement?

A mission statement is a crucial component of any company's brand purpose. In just a few sentences, it can quickly sum up a company's stand, problem values, and unique sustainable solution. The three parts of a proper mission statement are the brand purpose, brand values, and brand goals.

The brand purpose is the reason why the company exists - what it hopes to accomplish and how it plans to make a difference in the world. The brand values reflect the company's vision for an environmentally conscious future and its commitment to taking action towards that future. Finally, the brand goals outline what the company hopes to accomplish in the short-term and long-term as it evolves to meet potential customers' changing needs. By crafting a proper mission statement that encompasses all three parts, a company can clearly communicate its goals and values to potential customers while establishing itself as a leader in sustainability.

Frequently Asked Questions

What is a vision statement in business?

A vision statement is a brief and inspirational declaration of a company's long-term aspirations, goals, and values. It serves as a guide for decision-making and helps to communicate the business's purpose to stakeholders.

What is the best vision and mission statement example?

The best vision and mission statement example varies depending on the organization's goals and values. However, a good example is Coca-Cola's vision to "refresh the world, inspire moments of optimism and happiness, and create value and make a difference."

What is your company's mission vision and values?

Our company's mission is to provide high-quality products and services to our customers while maintaining ethical business practices. Our vision is to be a leader in our industry and make a positive impact on the world. Our values include integrity, innovation, teamwork, and customer satisfaction.

Should your company's Mission and vision change?

A company's mission and vision should change if they no longer align with the company's goals and values, or if there are significant changes in the industry or market. However, any changes should be carefully considered and communicated effectively to stakeholders.

How can a company's mission statement help its employees and consumers?

A company's mission statement can guide employees in their daily work, providing a sense of purpose and direction. It can also help consumers understand what the company stands for and make informed purchasing decisions based on shared values.

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Elnora Fratini

Writer at Inside Business

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Elnora Fratini is a writer who has a passion for exploring new ideas and sharing them with others. She is deeply committed to personal growth and self-improvement, and her writing reflects this focus. Elnora's work ranges from thoughtful essays on social issues to practical advice on health and wellness.

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